Giant Foods Case Analysis Essay - 1490 Words

Case Analysis of Giant Foods. Introduction: This case involves convergent technologies, a blending of traditional and cutting-edge business models and an alliance between an established pharmaceutical provider and a fledgling, Information Technology based, Drug marketing firm. Together, these two companies endeavored to create a patient education and prescription drug compliance program by deploying the deep well of customer data acquired by Giant Foods and the proprietary software of Elensys Care services, Inc. Elensys uses information from Giants pharmacy to send personalized letters, written on pharmacy letterhead but often paid for by pharmaceutical companies, that remind customers to refill prescriptions and pitch new products to†¦show more content†¦In an Internet post, Elensys describes itself as the leader in patient behavior modification programs. Interest in the company has soared, in part because so many people fail to take medicine properly and most chains dont have the technical wherewithal to track cust omers as precisely as Elensys, Rubin said. Up to half of all patients who should routinely take medicine for such ailments as hypertension or high cholesterol quit prematurely, he said. Its the primary reason for our existence. Much of the cost of the analysis and mailings is offset by payments from drug manufacturers, who contract with pharmacies for the right to mail information to individual customers. Among other things, Rubin said, that material could include suggestions that customers switch from one drug to another. THE PROBLEM: In addition to the customer backlash from this program, many legal issues become prescient due to the ill-defined nature of privacy laws. â€Å"In a marketing practice that some experts say raises new questions about medical privacy, several large drug store chains and thousands of independent pharmacies have been providing confidential patient information to a Massachusetts database company that profiles and targets patients who dont refill prescriptions. The Washington Post reportsShow MoreRelatedGiant Foods Case Analysis1681 Words   |  7 PagesSTOCKPILING ENGEL’S LAW GENERAL REASONS TO CONDUCT A SALES PROMOTION PROMOTION FOR WHICH ITEM FINANCIAL ANALYSIS THANK YOU NOTE 2 EXECUTIVE SUMMARY: ï‚› Frozen food division (FFD) is the key contributor to Giant Consumer Product s (GCP) profits which have successfully grown over the past 30 years. The company has two main products lines, Italian frozen dinner â€Å" DinardoTM†, and organic frozen foods â€Å"Natural mealsTM †. However, recently FFD has encountered a shortfall in sales volume and gross revenuesRead MoreMcdonalds Ethical Issues1125 Words   |  5 PagesAnalysis From what we have read and interpreted from the case, the main issue is the ethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for theRead MoreMcdonalds Ethical Issues1140 Words   |  5 PagesAnalysis From what we have read and interpreted from the case, the main issue is the ethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for theRead MoreGiant Consumers1232 Words   |  5 PagesAbout Giant Consumer Products : This case describes sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. Started with background analysis, problem statement, problem analysis, identification and assessment of alternatives, and recommendation and implementation. Following apspects are included in the case : consumer products marketing strategy food industry brand equity brand management Read MoreExplanation, Analysis and Understanding of the Sub-topics, such as, Demand, Supply, Price Elasticity and Income Affects over Customers1476 Words   |  6 PagesExplanation, analysis and understanding of the sub-topics, such as, demand, supply, price elasticity and income affects over customers. Demand is the willingness of a product which a person is able to buy at the given price. Demand is an important tool in the market. The law of demand states that, as the price of a product increases, demand for that particular product will decrease. Price and quantity demanded have an inverse relationship between them. Price elasticity of demand is anotherRead MoreEssay about Competition Among Fast Food Chains1639 Words   |  7 PagesCompetition Among Fast Food Chains MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From marketing perspective, LOCATION for the fast food service to theRead MoreThe Giant Panda1514 Words   |  7 PagesThe Giant Panda (scientifically known as Ailuropoda melanoleuca) are members of the Ursidae (bear) family. They are a conservation reliant endangered species living in the mountainous regions of South-west China. Due China’s rapidly expanding population more and more of this land is being cleared Ailuropoda melanoleuca are members of the Ursidae (bear) family. They are the only species in its genus.Biogeographical data (including habitat information and species niche within the ecosystem) GiantRead MoreCase Study - Kfc China Strategies1303 Words   |  6 PagesCase Study 1 Introduction Since KFC opened the first outlet in Beijing in 1987, the fast-food giant has occupied its dominant position in China(Bell and Shelman 2011). As KFC expands rapidly in China, it formulates specific strategy aiming to Chinese customers and accomplishes unprecedented success. Among all the strategies, the localization strategy and the different operation management contribute significantly. While analyzing such strategies, benefits and weakness both emerge and some questionsRead MorePricing Strategy1042 Words   |  5 Pagesexistence. Current Crystal Light pricing is at a suggested retail price of $2.56 oz for a 1.4 oz package ($3.54) that includes 10 on the go packets and $1.25 oz for a 3.2 oz canister which can make a 12 quart pitcher ($4.00) according to Pea Pod by Giant supermarket (Peapod.com). The initial pricing strategy for Crystal Light Kicks will take a penetration pricing strategy to introduce the product to assist in dispersing the brand quickly and widely throughout th e new market segment. Since the targetRead MoreAnalysis Of Dollar Tree, Inc.1171 Words   |  5 Pagesproducts including regional, national and private-label brands. Some of the product departments found in their stores include beauty, books, teaching supplies, stationery, toys, gifts, candy, glassware, gift items, dà ©cor, food and much more. The stores also stock daily items and frozen foods like ice cream. According to their website, Dollar Tree stores date about 60 years ago (DollarTree, web). In 2009, after years of trading and development, Dollar Tree launched their website with an integrated e-commerce

Essay on Racism - 579 Words

Discrimination - Racism nbsp;nbsp;nbsp;nbsp;nbsp;Racism, the belief that one race possesses inherent traits that make that particular race superior, or racial prejudice. Discrimination has always been an issue globally, and within our nation. While it was more commonly accepted and practiced decades ago, it is still quite prominent in the hearts of many people worldwide and is demonstrated through their behavior. It was common practice to keep slaves, or people who submit entirely to another’s will, for work, and other duties. Slaveholding was allowed in the United States until 1865, when Amendment XIII was ratified. The date June 19th, 1865 is when the last slaves were said to be freed. Human Rights are basic fundamental rights,†¦show more content†¦Regardless of any actions, any laws, written, spoken, or left unsaid, a mark has been made in the minds of all people, whether their ancestors were enslaved, or slave owners, rich, poor, racist, or civil rights activist, as a result of what has taken place in the past. People still consciously and unconsciously are racist, make race related comments, and stereotype based on nationality, religion, skin color, sexual affiliation, and gender, this is generally not a good thing. As all people are entitled to their own ideas or opinions, that being a civil right, I cannot say that racism is wrong entirely, but when people are being discriminated against, harassed, or having their rights violated, that is wrong. If someone feels the need to be racist, that’s fine, just keep those ideas in your head, or go ahead and use your right to peaceably assemble, wear swastikas, white robes and pointed caps, and talk about how much you don’t like that other guy. Usually everything a person might like or dislike, about someone or something, is connected or related somehow to something they like or dislike about themselves. Maybe the KKK hates blacks because they are afraid of the strength or some African Americans, for fear th ey will be more efficient at a job, and thereby take away their chance as a weaker white person to get it. Sometimes fears are irrational, and I think racism is a good example of an ignorant, or somewhat weak, mentally, physically, orShow MoreRelatedRacism : Racism And Racism1544 Words   |  7 PagesTo understand whether or not racism is learnt, we first have to divulge into the nature of racism. It is usually assumed that racism has been a part of civilisation since civilisation started, that it is embedded into how people work and that no matter what, it will always exist. Another assumption is that racism derives from the capitalism of the slave trade by white elitist men seeking to dehumanize people for economic gain, and used racism as a way to mask their financial motives to justify enslavementRead MoreRacism : Racism And Racism1003 Words   |  5 Pagesracism: Racism-â€Å"the belief that all members of each race possess characteristics or abilities specific to that race, especially so as to distinguish it as inferior or superior to another race or races.† Imagine, 5 black men. Singing a church song still faithful for hope. Chained and cuffed together. Flies follow them as they walk by in the dry hot desert. With the white oppressor behind them yelling nasty words that poison their brain. Yet they still sing and wait and keep faith. In some statesRead MoreRacism : Racism And Racism953 Words   |  4 PagesRacism in America â€Å"Racism is a refuge for the ignorant. It seeks to destroy. It is the enemy of freedom, and it deserves to be met head-on and stamped out.† - Pierre Berton Racism is the unjust hate for any people who are simply different for a various array of reasons. It is all around us and always will be, but that does not give us the right to be passive on the subject. This discrimination against culturally diverse people is hurting our â€Å" land of the free†, one racist remark at a time.Read MoreRacism : Racism And Racism1181 Words   |  5 PagesThis issue of racism is popular by name but tends to be sugar coated by the way people see it. In order to truly understand racism you need to take a bite into the topic in order to get a taste of what it is really like. Racism comes in many different forms and can be seen many different ways. But why even care about racism at all? Why does it even matter? One would think that with such a harsh background regarding racism in America it would no longer exist in society today. But sadly that is notRead MoreRacism : Racism And Racism989 Words   |  4 PagesRacism in America Racism discrimination has been one of our society’s most horrible social problems. In the words of the famous Martin Luther King judging an individual by the color of their skin rather than the content of their character can be a very dehumanizing experience that can have lasting effects on an individual life. Racism in America has not come to a cease. Racism promotes negative personal relations between people of different cultures. I believe slavery started around the 1500sRead MoreRacism : Racism And Racism996 Words   |  4 PagesCovert Racism Introduction Racism; ‘the belief that races have distinctive cultural characteristics determined by hereditary factors and that this endows some races with an intrinsic superiority over others’ (Collins English Dictionary 2012) and thus leading to ‘abusive or aggressive behaviour towards members of another race on the basis of such a belief’ (Collins English Dictionary 2012). Over time, racism has transformed from a blatant and overt form into a passive style of prejudice and discriminationRead MoreRacism : Racism And Racism1094 Words   |  5 PagesRacism has been an issue that has caused controversial debates for years. It is a topic that stirs up lots of emotions within people and continues to be an argument for all. When there has been a shooting between a white and a colored or a cop and a colored person, people blame it on racism. They state that since the white cop shot the black man it simply means the cop was racist. Then the people want to speak that justice needs to be served and the cop needs to be put in prison or released fromRead MoreRacism : Racism And Racism1751 Words   |  8 PagesRacism Social Justice Topic Issue Corbin Metz H R – 3013 University of Oklahoma Racism Social Justice Topic Issue Today in our society, racism is a very popular social justice topic issue, which affects many of the lives of those around us on a daily basis. Individuals as well as organizations and institutions widely commit the act of racism and these issues are embedded in their policies, procedures, and practices (Calgary). The first signs of racism beginning to arise in the worldRead MoreRacism : Racism And Racism1971 Words   |  8 PagesRacism has come to be a very important topic in today’s society. Many are talking about the injustices when it comes mostly when it comes to African-Americans and Caucasians in authority. Many have deemed the incidents of Trayvon Martin, Freddie Gray, Sandra Bland, Walter Scott, Akai Gurley, Tamir Rice, the Spring Valley High School video, and even the Charleston Shooting to name a few as reactions to racism. Out of the people talking about these events, only a few really know the meaning of racismRead MoreRacism : Racism And Racism2243 Words   |  9 PagesRacism, a topic which has become especially touchy in modern times. It is quite clear that racism is alive not only in the United States, but across the globe. Though the topic is widely talked about, nobody really does anything to stop it. People will be quick to elaborate on the fact that it should be stopped, then make no changes themselves. Yet do they truly understand the concepts of racism and what it really means to be racist? Granted everybody understands that it is racist to hate a group

Police Brutality Essay - 950 Words

Police Brutality: From Their Side Lately, there has been a lot news on police brutality. All the citizens hear about is the person that is supposedly the victim. Yet, till this day, I still have not heard the side from the police force. Media gets out faster than the facts. Media is no longer based on facts, but based off of opinions of others. We assume because a few police officers are corrupt, that all of them are. Most of them aren’t terrible. Their human just like we are. Some assume the people that are assaulted, because they just feel like it. There has to be a reason why that police officer attacked a certain someone. Police officers tend to see what we don’t see regularly. Most seem to sense danger and how things are†¦show more content†¦In my opinion, people just research what people do, and who they are. Society should learn what police officers do everyday on the force. They should walk a few steps in their shoes, and see how it feels. The bad cops do the wrong thing and it’s the good cops that take the repercussions. If you interviewed a normal police officer, and spend the whole day with them, then you would see the pressure of being on the force takes. Every profession has its bad seeds. For example doctors who kill their patient so they can sell their organs on the black market for more money. Or politicians, they are supposed to represent our country but we still had some bad politicians and dirty scandals. There are many more professions that have people who do bad things, but we don’t hear about unless a minority starts speaking about it. It shouldn’t matter who you are, people should listen to what you have to say when you are in need. Media has blown many things out of proportion and now everyone believes what is said, because it was on television. There are millions of police officers in this country, but we judge them because of the hundred that are bad. Society needs to learn that they need to research before they take an opinion on it. Sure the videos that the media shows show a cop taking a kid down, but do they tell us why. No, all they say is look at this terrible officer taking a kid down. People need to realize thatShow MoreRelatedPolice Brutality Essay1279 Words   |  6 Pagesenforcement, police brutality has become a big problem within the United States. Granted, police brutality has been around for many years, but it was not as alarming as it has become now. Every day, minorities look over their shoulder and are becoming more scared as they do not want to become the next victim of a police brutality incident. Police brutality is the unwarranted or excessive and often illegal use of force against civilians by U.S. police officers. There are many forms of police brutality, whichRead MoreEssay On Police Brutality1123 Words   |  5 PagesPolice brutality is the lavish physical assault or verbal assault during police procedures which can involve interrogating o r apprehending a suspect. Police brutality originated from the labor worker strikes in the 1800’s through the 1900’s. The violent brutal act of these officers usually formed around the lower socioeconomic class. Since then police brutality has hit an all-time high in the 21st century. In New York alone there has been reportedly over 72 police brutality reports some reportsRead MoreEssay on Police Brutality3199 Words   |  13 PagesPolice Brutality Government policies reflect choices made among conflicting values and many different people, groups, and institutions influence policy decisions. Police brutality is influenced by many, such as our American political ideals of civil rights and liberties, the political process in terms of the media and our political institutions, one which the courts. CIVIL RIGHTS:Whats are out civil rights and liberties relating to the public policy issue of police brutality? Our civilRead More Police Brutality Essay1359 Words   |  6 Pages Police Brutality When one thinks of police misconduct many not too distant stories might go through our heads. Most adults will remember how they felt when they saw the brutal beating of Rodney King on their local news station; or the outrage they experienced when they heard that the evidence in the OJ Simpson trial had been tampered with. But thanks to new guidelines, procedures and even civilian groups who now â€Å"police† the police, instances of police misconduct may soon start seeing a declineRead MorePolice Brutality Essay1685 Words   |  7 PagesCrying Wolf: How Everything Is Police Brutality When you were a child, you most likely have read the story â€Å"The boy who cried wolf†. What this story taught you was that it isn’t a joke to go run and tell people something happened when it didn’t because eventually people will stop listening. So why is it almost every time a police officer takes someone to the ground they cry â€Å"police brutality†? Police officers are here to maintain order, protect citizens and safe guard property. TheyRead More Police Brutality Essay1388 Words   |  6 PagesIn recent years, police abuse has come to the attention of the general public. While citizens worry about protecting themselves from criminals, it has now been shown that they must also keep a watchful eye on those who have been given the responsibility to protect and serve. This paper will discuss the types of police abuse prevalent today, including the use of firearms and recovery of private information. I will also discuss what and how citizensà ¢â‚¬â„¢ rights are violated by the police. We will also exploreRead More Police brutality Essay2105 Words   |  9 PagesThere is a widespread and persistent problem of police brutality across the United States. Thousands of individual complaints about police abuse are reported each year and local authorities pay out millions of dollars to victims in damages after lawsuits. Police officers have beaten and shot unresisting suspects; they have misused batons, chemical sprays, and electro-shock weapons; they have injured or killed people by placing them in dangerous restraint holds. This is the first paragraph of anRead MoreArgumentative Essay : Police Brutality1561 Words   |  7 PagesArgumentative Essay and Debate Although I should know by now, I cannot help but think that there has been an overwhelming amount of police brutality in recent years. Police brutality can be defined as, when a police officer uses more force than necessary. This issue has spread throughout the United States of America, and is putting the lives of our citizens in great danger. Police brutality is not only physical, but it can also be verbal attacks; and, in most cases, it is caused by false arrest andRead MoreEssay on Police Brutality1571 Words   |  7 PagesThroughout history, efforts to police society have been flawed by brutality in one way or another. Police Brutality exists in many countries and is only one of several forms of police misconduct. Abuse by law enforcement officers in the United States is one of the most serious human rights violations in the country. Police officers have engaged in unjustified shootings, severe beatings, fatal chokings, and unnecessarily rough treatment. The history of police br utality is cyclical, going through phasesRead MorePolice Brutality Essay747 Words   |  3 PagesPolice Brutality James Regas December 15, 1996 Outline Thesis: But, because some officers use these extreme measures when it is not needed, police brutality should be addressed. I. Police Brutality A. Racism as a cause II. Police Brutality is not a problem A. Quotes from authorities B. Statistics of Declining Brutality III. Stopping Police Brutality A. Police Stopping themselves

Starbucks Questions - 1152 Words

Starbucks in US: Too Much Coffee Spilling All Over? Starbucks in US: Too Much Coffee Spilling All Over? Structured Assignment Reference No. RTS0132-2 This structured assignment was written by Shanul Jain under the direction of Muthukumar R, IBSCDC. Copyright  © 2009, IBSCDC No part of this publication may be copied, reproduced or distributed, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or medium – electronic, mechanical, photocopying, recording, or otherwise – without the permission of IBSCDC. Do No t Related Products Case Study Teaching Note Availability Reference No. RTS0132 RTS0132-1 Co ïÆ' ¼ ïÆ' ¼ Phone Fax 1 E-mail : 91(40) 23435310 - 11 : 91(40) 23430288 : info@ibscdc.org Distributed†¦show more content†¦Do 6 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 4. Based on the analysis in Q.No. 3, what are Starbucks’ brand equity drivers, i.e. what factors enabled the company to turn a commodity like coffee into a brand that commanded premium prices? Do 7 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? Starbucks: Growth and Brand Value Dilution 5. â€Å"Starbucks tried to be first in each market and gain a foothold there before moving to another city.† (page 5, para 5 of the case study). Discuss Starbucks’expansion strategy. Do 8 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 6. Starbucks grew from 17 stores in the US in 1987 to 10,684 stores by 2007. Why was growth on such a large scale necessary for the company? Do 9 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 7. â€Å"The perception is that Starbucks is oversaturated in the US and the quality of the experience has deteriorated as they have grown.† (page 9, para 4 of the case study). In terms of growth of stores how can retailers know how much of a good thing is too much? What are the disadvantages of over-expansion? Do 10 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 8. Was Starbucks’ rapid expansion responsible for the dilution of the brand? If yes, how? In its expansion drive did Starbucks somewhere move awayShow MoreRelatedSurvey Questions On Starbucks Corporation1448 Words   |  6 PagesSmall Fair Trade: Starbucks Corporation Methods Survey Questions The survey questions mostly consisted of multiple choice questions, two open-ended questions, allowing written responses, and one qualitative response question. These questions were chosen to establish consumers differences and comparative perspective of Starbuck’s competitors, their daily usage of the social media platforms, the coffee shops visited frequently, and their opinions on consumers who frequent Starbucks. The survey containsRead MoreTo Invest or Not Invest in Starbucks Corporation, That Is the Question1707 Words   |  7 Pagesreader whether or not investing in Starbucks Corporation will prove a lucrative endeavor. A company is a system of interconnected parts and therefore cannot be analyzed by a single component, but through an integrated approach. The report will analyze the company’s health through integrating both qualitative and quantitative factors in order to formulate a decision based on the multidimensional nature of a company. By analyzing the qualitative aspects of Starbucks, the reader can gain a better understandingRead Moreglobal1641 Words   |  7 Pagesï » ¿Case 2-3 Illycaffe (B): The Starbucks Threat Question 1 What are Starbucks CSAs and FSAs? How do these advantages explain the chain’s success in the United State? Starbucks is origin from USA. Country specific advantages (CSAs) for USA are cowboy style. Whenever people think about American people usually will think about their cowboy style. This thing can be considered as their local culture that well known all around the world. Then, Hollywood industry that always had been followed by otherRead MoreStarbucks-Going Global Fast1353 Words   |  6 PagesCASE: Starbucks- Going Global Fast Summery Starbucks is one of the largest chains of coffee shops in the world. They started their business in the early 80s as a tiny chain of Seattle coffee shops, grew rapidly in the 90s and now own 5,689 coffee shops in 28 countries. This chain of coffee shops is very well managed by a well seasoned management team popularly known as H2O, because of Howard Schultz (Chairman and Chief Global Strategist), Howard Behar ( Head of North American Operations)Read MoreMarketing Research Project Proposal1038 Words   |  5 PagesProject Proposal I proposed to do my final course project on market research on service quality at Starbucks Coffee restaurants. Background on Company Beginning in 1971 with only one shop in Settle’s historic Pike Place Market for coffee and tea, Starbucks has managed to become one of the most successful companies in the world. It has become number one in the coffee industry. As of June 2012 Starbucks owns 19,763 coffee shops in 59 countries which includes 12,848 in the United States, 1,264 inRead MoreTaking a Look at Starbucks Coffee891 Words   |  4 PagesStarbucks coffee is a well-known around100 years ago. in the 1970s , three Americans to turn it into a coffee shop signs to promote the spirit of America`s coffee, and since then, Starbucks coffee growing to recently the worldwide fascinating companries. Starbucks coffee using a unique way to make coffee, refresh resources, high quality coffee beans,environmental products and the different foods provided. As it able to keep a long-lasting, high value-added brands, strong culture backgroud, thoseRead MoreStarbucks - Case analysis and problem solving1123 Words   |  5 PagesCASE ANALYSIS AND PROBLEM SOLVING: STARBUCKS Course: Business Policy Ethics and Strategy (F-410) Case Summary Starbucks Corporation is an international coffee company and coffeehouse chain based in Seattle, Washington. In October 2006, Starbucks was the largest global roaster and retailer of coffee with more than 12,000 retail stores in 60 countries, some 3,000 of which are to be found in forty countries outside the United States. Looking forward, the company expects 50%Read MoreStarbucks Operations Management1076 Words   |  5 PagesCompany STARBUCKS These days Starbucks owns more than 18,000 stores in 62 countries and is the premier roaster and retailer of exclusive coffee in the world. Back in 1971, when the first Starbucks opened, the company already had two intentions to give to people every single day till now: share specialty coffee with friends and help to make the world a little better. In 1981, Howard Schultz, the chairman, president and chief executive officer of Starbucks, walked into a Starbucks store forRead MoreEssay on The Ethical Foundations of Starbucks and Humana1693 Words   |  7 PagesThe Ethical Foundations of Starbucks and Humana Executive Summary This paper examines the ethical foundations of two companies operating in very different markets. Starbucks’ is a chain of coffeehouses specializing in gourmet coffee lines. Starbucks is based on sound ethical principals permeated through the central core of its business operations. The result of several probes leads to a conclusion that Starbucks does business in a profitable and morally sound manner. Humana Inc. isRead MoreStarbucks: the Keys to Creating Value661 Words   |  3 PagesStarbucks: the keys to creating value Starbucks is probably one of the biggest names in the coffee business and they have a clear mission. Their mission is to inspire and nurture the human spirit: one person, one cup and one neighborhood at a time (Starbucks, 2011). Therefore the enterprise value of Starbucks is divided in two main parts. They want to offer the best quality coffee and they want to create a unique customer experience. The value of quality is offered by serving great Starbucks coffee

An Unusual Summer Morning free essay sample

â€Å"My parents are going to kill me† I thought as I grasped the idea of what had just happened. I felt my car bounce back as I heard â€Å"Screeeeeeech!!†My heart was racing. I was pulling into 6 a.m. rowing practice and it was too early to process that today was going to be a little different than the rest of the summer season. I parked the car and hopped out. My jaw dropped and eyes began to water as I noticed the scrape my car left of the adjacent Toyota. My mind was flooding with emotions. This was the first time I was involved in an accident, in disbelief as I had only had my license for less than two months. Luckily, there wasn’t much damage- but I could still feel a pit in the bottom of my stomach out of fear. I was relieved to discover the other car belonged to my teammate and she said reassured me it was okay, confirming my safety. We will write a custom essay sample on An Unusual Summer Morning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I soon got distracted when my coach started screaming at us to get what we needed together and to get on the water. I was thankful for one thing that moment- I would be rowing a double, my ideal boat. I got my oars, unstrapped the boat, carried it â€Å"up and over† to the dock, put the boat into the water, locked the oars into their oarlocks, one foot in and then the other, and we were finally ready to push off. Once I was on the water- my mind rushed to a state of serenity. At practice, I forget about my problems at school or a punishment from my parents or fights with my friends. I think about rowing. I count my breaths, I listen to sound of the oars hitting the oarlocks- hearing the double bang, which lets me know that my partner and I are in sync, and I pace myself- concentrating on my form and technique. Once I get into my â€Å"mojo†, my mind starts to wander. I hear the birds chirping, squint as I admire the sun’s reflection on the water, notice the crispy leaves rustling through the wind, smell the morning dew and realize this is what life is about. I got off of the water that morning much calmer then I was when I got on. The car accident earlier seemed like a blurred dream. I was able to enjoy rowing and the crisp morning for two hours, forgetting all about the mess I would later have to explain to my parents. That morning made me realize why I really love crew- going on the water lets me forget all my problems. I leave all of my issues at the dock and just enjoy what Mother Nature gave us. I realized that all of the sweat, blisters, and muscle aches from practice weren’t all what crew is about. Losing races, Russian commands and capsizing boats doesn’t turn me away from crew; I just learn to appreciate it even more. Rowing allows one to enjoy the surrounding environment, and specifically makes me appreciate everything nature has to offer.

Puritans and Planters free essay sample

During the late 1600’s two significant gropes of people started showing there self’s, these people where the Puritans and the Planters. The Puritans was a group of English Protestants. Protestantism is one of the three major groupings Catholicism, Orthodoxy, and Protestantism, within Christianity. The Puritans came to the New World on the Mayflower, at a attempting to escape religious persecution. They were simple people who devoted their self’s to God, the Planters on the other hand where much different. The Planters came to the New World for a different reason, to grow crops. They learned to read from the Bible. Church was the most important part of their lives. Planters came to Virginia to grow crops. After discovered how well tobacco grows in Virginia’s climate huge tobacco plantations began to take over small vegetable farms. Slaves were captured in Africa and sold in Virginia to help with the work. We will write a custom essay sample on Puritans and Planters or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Virginia, like Massachusetts, was ruled by a governor but Virginia’s governor was appointed by the English King rather than elected. Farming was the most important part of life in Virginia and tobacco became Virginia’s most important crop. Planters found there riches through farming, and started to see the luxuries in life. The Puritans and Planters where every different from each other, but here main difference was the ways of religion. The Puritans would spend between two to four hours in church everyone read the Bible, and those who didnt were thought to worship Satan. The Planters put most of their time in making and growing more and more tobacco in the area. They didn’t spend long hours in a church or reading the Bible they were trying to make more large-scale plantations. Another difference was the way they spent their money. Puritans choice a simpler approach, they wanted everything to be simple and easy. Instead of spending the money on useless, but nice house thing they spend it on their friends and family, and savings. For the Planters leisure was an important aspect of life among the wealthy landowners. Apparel included luxury fabrics and bright colors. Although their differences Puritans did share some common things. Work ethic was one of them, even if they work for different things both groups shows lots of hard work and dedication. Whether it was the Puritans with devotion to God, or Planters with devotion to Farming they both stood tall and strong for their beliefs and work. Another thing is slavery, and owning slaves. The Puritans did agree with slavery, as did the Planters. They saw it as in agreement with the Bible, but slavery in the Massachusetts colonies was regarded as slightly less harsh than the slavery in the southern colonies because the Puritans also believed that it was their responsibility to provide for the slaves well being, both physically and spiritually. Planters own slaves to work long hours on their tobacco plantation.