Giant Foods Case Analysis Essay - 1490 Words

Case Analysis of Giant Foods. Introduction: This case involves convergent technologies, a blending of traditional and cutting-edge business models and an alliance between an established pharmaceutical provider and a fledgling, Information Technology based, Drug marketing firm. Together, these two companies endeavored to create a patient education and prescription drug compliance program by deploying the deep well of customer data acquired by Giant Foods and the proprietary software of Elensys Care services, Inc. Elensys uses information from Giants pharmacy to send personalized letters, written on pharmacy letterhead but often paid for by pharmaceutical companies, that remind customers to refill prescriptions and pitch new products to†¦show more content†¦In an Internet post, Elensys describes itself as the leader in patient behavior modification programs. Interest in the company has soared, in part because so many people fail to take medicine properly and most chains dont have the technical wherewithal to track cust omers as precisely as Elensys, Rubin said. Up to half of all patients who should routinely take medicine for such ailments as hypertension or high cholesterol quit prematurely, he said. Its the primary reason for our existence. Much of the cost of the analysis and mailings is offset by payments from drug manufacturers, who contract with pharmacies for the right to mail information to individual customers. Among other things, Rubin said, that material could include suggestions that customers switch from one drug to another. THE PROBLEM: In addition to the customer backlash from this program, many legal issues become prescient due to the ill-defined nature of privacy laws. â€Å"In a marketing practice that some experts say raises new questions about medical privacy, several large drug store chains and thousands of independent pharmacies have been providing confidential patient information to a Massachusetts database company that profiles and targets patients who dont refill prescriptions. The Washington Post reportsShow MoreRelatedGiant Foods Case Analysis1681 Words   |  7 PagesSTOCKPILING ENGEL’S LAW GENERAL REASONS TO CONDUCT A SALES PROMOTION PROMOTION FOR WHICH ITEM FINANCIAL ANALYSIS THANK YOU NOTE 2 EXECUTIVE SUMMARY: ï‚› Frozen food division (FFD) is the key contributor to Giant Consumer Product s (GCP) profits which have successfully grown over the past 30 years. The company has two main products lines, Italian frozen dinner â€Å" DinardoTM†, and organic frozen foods â€Å"Natural mealsTM †. However, recently FFD has encountered a shortfall in sales volume and gross revenuesRead MoreMcdonalds Ethical Issues1125 Words   |  5 PagesAnalysis From what we have read and interpreted from the case, the main issue is the ethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for theRead MoreMcdonalds Ethical Issues1140 Words   |  5 PagesAnalysis From what we have read and interpreted from the case, the main issue is the ethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for theRead MoreGiant Consumers1232 Words   |  5 PagesAbout Giant Consumer Products : This case describes sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. Started with background analysis, problem statement, problem analysis, identification and assessment of alternatives, and recommendation and implementation. Following apspects are included in the case : consumer products marketing strategy food industry brand equity brand management Read MoreExplanation, Analysis and Understanding of the Sub-topics, such as, Demand, Supply, Price Elasticity and Income Affects over Customers1476 Words   |  6 PagesExplanation, analysis and understanding of the sub-topics, such as, demand, supply, price elasticity and income affects over customers. Demand is the willingness of a product which a person is able to buy at the given price. Demand is an important tool in the market. The law of demand states that, as the price of a product increases, demand for that particular product will decrease. Price and quantity demanded have an inverse relationship between them. Price elasticity of demand is anotherRead MoreEssay about Competition Among Fast Food Chains1639 Words   |  7 PagesCompetition Among Fast Food Chains MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From marketing perspective, LOCATION for the fast food service to theRead MoreThe Giant Panda1514 Words   |  7 PagesThe Giant Panda (scientifically known as Ailuropoda melanoleuca) are members of the Ursidae (bear) family. They are a conservation reliant endangered species living in the mountainous regions of South-west China. Due China’s rapidly expanding population more and more of this land is being cleared Ailuropoda melanoleuca are members of the Ursidae (bear) family. They are the only species in its genus.Biogeographical data (including habitat information and species niche within the ecosystem) GiantRead MoreCase Study - Kfc China Strategies1303 Words   |  6 PagesCase Study 1 Introduction Since KFC opened the first outlet in Beijing in 1987, the fast-food giant has occupied its dominant position in China(Bell and Shelman 2011). As KFC expands rapidly in China, it formulates specific strategy aiming to Chinese customers and accomplishes unprecedented success. Among all the strategies, the localization strategy and the different operation management contribute significantly. While analyzing such strategies, benefits and weakness both emerge and some questionsRead MorePricing Strategy1042 Words   |  5 Pagesexistence. Current Crystal Light pricing is at a suggested retail price of $2.56 oz for a 1.4 oz package ($3.54) that includes 10 on the go packets and $1.25 oz for a 3.2 oz canister which can make a 12 quart pitcher ($4.00) according to Pea Pod by Giant supermarket (Peapod.com). The initial pricing strategy for Crystal Light Kicks will take a penetration pricing strategy to introduce the product to assist in dispersing the brand quickly and widely throughout th e new market segment. Since the targetRead MoreAnalysis Of Dollar Tree, Inc.1171 Words   |  5 Pagesproducts including regional, national and private-label brands. Some of the product departments found in their stores include beauty, books, teaching supplies, stationery, toys, gifts, candy, glassware, gift items, dà ©cor, food and much more. The stores also stock daily items and frozen foods like ice cream. According to their website, Dollar Tree stores date about 60 years ago (DollarTree, web). In 2009, after years of trading and development, Dollar Tree launched their website with an integrated e-commerce